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The Molson Brewery is a Canada-based brewery based in and was established in 1786 by the . In 2005, Molson merged with the Adolph Coors Company to become .

Molson Coors maintains some of its Canadian operations at the site of Molson's first located on the Saint Lawrence River in Montreal.


History
Founded in 1786, the Molson Brewery is one of the oldest breweries in North America and continues to produce on the original brewery site.

On May 2, 1782, , age 18, left for , landing in on June 26. Shortly after his arrival, he began working at the Thomas Loyd brewery. In 1784, Molson sued Thomas Loyd for repayment of a debt. The result was Loyd admitting to the crime, and all of his brewery buildings being put up for auction. Around this time, Molson sensed the market potential for beer in the . Prices for , , and port were rising and an influx of English and Irish immigrants were particularly partial to beer. In January 1785, Molson used the money inherited from his parents to acquire what had been the Thomas Loyd brewery on the shores of the St. Lawrence, just outside the fortifications of the burgeoning City of Montreal.

In June 1785, he temporarily closed his business to cross the for modern equipment and ingredients. Upon his return, he offered the seeds free of charge to neighboring Montreal farmers, who agreed to grow them to satisfy the brewery's need for . In 1786, just six weeks after taking the helm, Molson delivered his first brew, an . Priced at five cents a bottle, his brew sold well.

Molson took advantage of the many business opportunities available at the time. He quickly diversified his , opened a , and began issuing to local Montreal merchants. In 1816, the family enterprise began to take shape when founder John Molson entered into an association with his three sons, John Jr., and .

Although brewing proved to be Molson's most sustainable field of endeavour, other activities were added throughout the company's lengthy history. Molson was the first company to own and operate a fleet of , which were used to transport people and goods between and . John Molson and his sons also founded the , which later merged with the Bank of Montreal.

Thomas Molson would eventually follow in his father's footsteps by continuing the Molson brewing tradition and upholding high standards of quality. In 1903, inspired by the popularity of , Thomas’ grandson and brewmaster John Hyde created , an authentic brewed in the classic style, developed by John Molson.

The were pioneers in steamships and hospitality, assisted with the Montreal General Hospital, were patrons of McGill University and the arts, and until 1925, were involved in banking through which merged with the Bank of Montreal.

Molson Brewery expanded the breadth of its corporate activities throughout the 20th century. In 1945, the family decided to transform the company into a public, limited-liability enterprise. It then became possible to acquire ownership in the company without being a member of the Molson family. This made it possible for the company to expand into and inaugurate a new brewery in (near the Canadian National Exhibition) in 1955. The Crown and Anchor brand of beer dates from this time. Two years later in 1957, the family (not the firm) acquired the and the Montreal Canadiens. The company continued to develop and, in 1958, acquired six breweries, which included five establishments in Western Canada, giving Molson a nationwide presence. In 1989, the company consolidated market share in Quebec through a merger with Carling O'Keefe (acquiring Carling's Toronto brewery in Etobicoke). As a result, Molson became the largest brewery in Canada and the fifth largest in the world.

Molson was once the owner of home improvement chains and Aikenhead's Home Improvement Warehouse. In February 1994, Molson sold a 75% interest in Aikenhead's to Inc for $150 million with the option to buy the rest in 1999; in the event, they agreed on a price of $262 million. In 1997, Molson sold for CAD$147 million their interest in to . In 1999 they sold Beaver Lumber to .

In 2005, Molson merged with US-based Coors to form Molson Coors Brewing Company. This was followed in 2007 by the opening of a new brewery in Moncton, New Brunswick. Sixth-generation family member retired in 2009; however, his sons and continue to be active in company affairs as members of the corporate Board of Directors.Molson internal publications

On October 11, 2016, in the U.S. sold its interests (from the joint venture formed in the United States and ) in to , who had been its partner in the joint venture, for around US$12 billion. Molson Coors gained full ownership of the Miller brand portfolio outside of the U.S. and Puerto Rico, and retained the rights to all of the brands that were in the MillerCoors portfolio for the U.S. and Puerto Rico.

In 2018, the company brewed and marketed a number of the most popular brands of beer in Canada. Domestic labels include , Molson M, , Molson Dry, Molson Exel Dealcoholized beer, Old Style Pilsner, Rickard's, Creemore Springs, and Granville Island Brewing. Through partnerships with other major brewers, Molson Coors Canada also offers beer brands, including , Miller Genuine Draft, , Foster's Lager, and Tiger. Molson employs 3,000 people in Canada and operates five breweries in locations across the country (, , , , and St. John's), as well as former micro-breweries in Ontario and Granville Island Brewing in .


Operations
Molson Coors Canada is a unit of with operational headquarters located in (in addition to several breweries across Canada). Molson Coors Canada is part-owner of The Beer Store in (Brewers Retail Inc.), operating as a beer distribution and retail chain, which (protected by ) has an over 85% market share of the total Ontario industry beer sales. Molson Coors Canada owns 50% of Brewers Distribution Limited in Western Canada. Molson Coors Canada has the marketing and selling rights for in Canada.

On 30 October 2019, the Molson Coors Brewing Company announced it would change its name to Molson Coors Beverage Company as a part of a restructuring to take place in 2020. The name change would reflect the company's growing focus on beverages outside of the traditional beer and brewing offerings. Additionally, the company would reorganize its global business units, including Molson Coors Canada, into Molson Coors North America, headquartered in , and Molson Coors Europe, headquartered in .

Molson Coors breweries in Canada are in:

  • , Quebec
  • – former Carling O'Keefe plant in , which replaced the old Lakeshore plant (demolished and replaced by WaterParkCity development in 2006)
  • St. John's, Newfoundland and Labrador
  • Creemore, Ontario –
  • – Granville Island Brewing
  • Shawinigan, Quebec – Trou du Diable
  • Montreal, Quebec – Brasseur de Montréal

Former:

  • Molson Brewery, Montreal, Quebec (1786–2022)
  • Molson Brewery, Barrie – closed in 2000
  • Molson Brewery, Edmonton – closed in 2007
  • Molson Brewery, Vancouver – closed in 2019
  • Molson Brewery, Toronto – closed in 1999


Brands
Molson brands include Carling Black Label, and .


Relationship with NHL
On June 20, 2009, brothers and , and their father Eric Molson announced the purchase of 80.1% of the Montreal Canadiens from Colorado businessman George Gillett. The Canadiens have historically been the NHL's most successful hockey team and last won the in 1993. Along with the current majority ownership that the Molson brothers have of the team, the Molson company has owned all or portions of the Montreal Canadiens. In June 2009, the consortium led by the Molson brothers acquired the remaining 19.9% of the team that had been held by the company.

In the second decade of the 21st century, Molson and/or Coors had exclusive rights to sell their beverages at the home arenas of the Montreal Canadiens, , Toronto Maple Leafs, , Colorado Avalanche, , and Detroit Red Wings. Their beverages could be purchased at other sports venues, such as the home of the , the , the Philadelphia Flyers at the Wells Fargo Center, the Washington Capitals at the Verizon Center, and Bridgestone Arena, home of the Nashville Predators.


Gallery


See also


Archives
There is a Molson at Library and Archives Canada. Archival reference number is R3088.


External links

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